Valentine's Day...Chocolate day in Japan



all made by chocolate!!

 Today is St. Valentine's Day and Japanese people celebrate this day in a unique way. Although, it may seem strange that a country with few Christians would adopt Christian customs, this date fits well with Japanese culture. Exchanging gifts is an important way for Japanese to show gratitude and to foster human relations.



at the supermarket

On St. Valentine's Day only women give chocolates to men they love and to male bosses and colleagues in the workplace as a gesture of friendship. The latter is called "giri-choco" or "obligatory chocolate."
In return,  "White Day" on March 14th is the day when men are expected to return the favor by giving gifts to women. These customs started as part of confectionery company's sales promotion gimmicks in the 1950s.
However, this custom is changing. Recently women exchange chocolates among female friends or present to themselves.



chocolate for my husband

I love to find delicious chocolates of pretty wrapping  this time of the year. The peak of chocolate in a year.